Scent marketing: a bibliographic review
نویسندگان
چکیده
منابع مشابه
Scent Marketing: Subliminal Advertising Messages
Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems named as olfactory technology are becoming a standard interior of commercial locations as well as public places and are more and more gain importance in human-computer interaction. This paper delivers insight int...
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ژورنال
عنوان ژورنال: Revista científica Pensamiento y Gestión
سال: 2014
ISSN: 1657-6276,2145-941X
DOI: 10.14482/pege.37.7027